“Humans of Binghamton” series highlights dining staff

JimmyIn a nationally recognized promotion, Binghamton University Dining Services staff members are being showcased in a social media photo series campaign called “Humans of Binghamton.”

Among the dining staffers featured are Chef Kara Perez, Jimmy Alvarez of Jazzman’s, Catering Manager Joe Laskaris, Breyan Lafey from NY Deli station and Catherine Madden of Red Mango in the MarketPlace.

“Binghamton University had an intern years ago who was obsessed with ‘Humans of New York’ and mentioned it often,” said Ryan Yarosh ’02, MA ’09, Director of Media & Public Relations for Binghamton University. “The University started posting Facebook photo albums with a similar style. Due to its popularity, it became a regular segment featuring people from a number of departments and schools on campus.”

According to the team, the campaign is important because viewers get to know the people they see on a regular basis, and in a different way.

“’Humans of Binghamton’ tells a brief yet compelling story that people actually read and appreciate,” said Marketing Coordinator Casey Slocum. “Binghamton University is a huge campus and growing. This is a great way to introduce our staff to the community at large.”